Web Design

Get noticed with Web Design from us, where functionality meets elegance in crafting custom websites that are not only eye-catching but also work seamlessly across all devices. In the digital age, where first impressions are primarily formed by the look of the site, our web design service is dedicated to creating online experiences that are both engaging and effective.

At the core of our approach is the understanding that your website is the digital face of your brand. Our team has extensive experience in weaving together the latest web technologies with design principles to create sites that enhance your identity.

From the initial concept to the final version, we work closely with you to ensure your digital presence is not just visible but memorable. We can assist with everything from simple creative images, through successfully selling landing pages, to UX designs that are the best solution for your goals. Whether it’s creating a product website that showcases your products in their best light or designing a web product that speaks to your creativity, our primary goal is to deliver a web experience that effectively distinguishes and positions your brand.

Stand out in the digital world with IMG Creative’s Web Design service. Your digital journey begins here, where every pixel is a part of your idea waiting to be told.

Website Design

Here, every colour is carefully selected to echo your brand’s essence, ensuring your online content is not just noticed, but remembered.

Website Redesign

Transform your position in the digital world with our Website Redesign service. See how your website begins to impress and engage, allowing you to connect with your audience more effectively than ever before. Your redesign should excite and drive sales. We can make it happen!

Landing Page Design

Our team of experienced designers offers an individual approach to landing page creation. A custom design best reflects the goals and vision of your business. Your landing page should have a purpose. Tell us about it, and we will conduct the research and handle its creative implementation.

Web Project Audit and QA Monitoring

Unlock the full potential of your digital assets with IMG Creative’s Web Project Auditing and Quality Monitoring service, and we’ll ensure that every aspect of your site exceeds the highest standards of excellence. If something is often missed, you need our creative team. Our precise approach identifies and refines every detail, from usability to performance, ensuring a flawless online experience for your users.
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You may also need Graphic and Print Design Logo and Brand Identity Digital Content Design Content Marketing Design Web Design

Лого и бранд идентичност
Графичен и печатен дизайн
Дизайн на дигиталнo съдържание
Дизайн на маркетинг съдържание
Уеб дизайн

Frequently asked questions!

Web design is the process of creating the visual part of a website, including the layout, structure and interactivity. It covers many different aspects, including web page layout, color choices, fonts, graphics, and overall visual aesthetics. The main goal of web design is to provide a pleasant and efficient user experience that includes easy navigation, fast loading and content accessibility.

Basic web design elements

  1. Layout: the arrangement of elements on a web page, such as headings, text, images, and buttons. A good layout provides clarity and a logical structure that makes it easy for users to find what they are looking for.
  2. Colours: Choosing a colour scheme that matches the brand and attracts consumer attention. Colours should be harmoniously combined and used to create an aesthetically pleasing and functional look.
  3. Typography: the choice of fonts, text sizes and styles. Proper typography improves readability and helps convey messages in a clear and effective manner.
  4. Graphics and images: the use of visual elements such as logos, photos, icons and illustrations. They contribute to the attractiveness of the site and can explain or highlight content.
  5. Navigation: the structuring of menus and links that lead users through different sections of the website. Good navigation is intuitive and easy to follow.
  6. Content: The texts and media content of the website. Quality content is key to retaining users and improving SEO (search engine optimization).

Importance of web design

Web design is critical to the first impression a website gives to users. A well-designed website:
  • Improves user experience: easy navigation and visual appeal keep visitors longer and encourage them to return.
  • Increases conversions: a user-friendly and attractive website makes it easy for users to perform desired actions such as purchase or registration.
  • Reinforces the brand: quality web design reflects the professionalism and values of the company, building trust with users.
  • Search Engine Optimized: A well-structured and optimised website ranks higher in search engines, attracting more organic traffic.

Web design trends

As technology evolves and consumer preferences change, web design continues to evolve. Some current trends include:
  • Mobile-first design: with the increasing use of mobile devices, websites need to be optimised for small screens.
  • Minimalism: Clean and simple designs with minimal elements and white space are popular because they improve readability and focus on content.
  • Interactivity: animations, interactive elements and micro-interactions that enhance the user experience.
  • Dark Modes: Offering a dark theme as an option for users, which is easier on the eyes in low light.
Web design is a key aspect of building a successful online presence and plays an important role in achieving your business goals. The combination of functionality and aesthetics creates an attractive and effective website that attracts and retains users.
A well-built web design attracts users, improves user experience and increases conversions, which can lead to greater success for your business. Web design is critical to the success of any business in today’s digital world. The first impression potential customers get from your website can be the determining factor in their interest and trust in your brand. A well-designed website not only attracts attention but also creates a sense of professionalism and reliability. The main benefits of quality web design include:
  • Increased visibility and better SEO: a website with an optimised design ranks higher in search engines.
  • Better user experience: easy navigation and attractive design keep visitors longer.
  • Increased conversion: a well-structured website can increase the number of conversions by facilitating the purchase or contact process.
  • Building trust and authority: professional design boosts the credibility of your business.
The website redesign process involves several key stages:
  1. Analysis and evaluation: we evaluate the current website to identify weaknesses and areas for improvement.
  2. Planning: we define goals and strategies that meet the needs of your business.
  3. Design: we are developing a new design that is modernised and in line with the latest trends.
  4. Development: new design implementation into the platform, ensuring functionality and compatibility.
  5. Testing and optimization: we run extensive tests to ensure everything works flawlessly.
  6. Launch and monitoring: the new website goes live and continues to be monitored for potential issues and optimisation opportunities.
Our web design services include creating unique designs that are optimised for mobile devices, user-friendly and consistent with your brand identity. Our web design services include:
  • Custom Design: we create unique designs tailored to your brand and target audience.
  • Responsive design: we make sure your website looks great on all devices, including mobile phones and tablets.
  • SEO: we optimise your website for better search engine ranking.
  • Integration of features: we include necessary features such as contact forms, online stores, etc.
  • Maintenance and updates: We provide ongoing maintenance and updates to ensure that your website remains current and functional.

Web design time can vary depending on the complexity of the project. The process usually involves several steps and can take anywhere from a few weeks to several months.

The web design process usually includes analysis, concept, design, development, testing and launch. Here are some of the basic web design steps:
  1. Requirements gathering: defining goals, audience and functionalities.
  2. Planning and sketching: Creating the site architecture and prototyping.
  3. Design: develop the visual design and user interface.
  4. Development: coding and integration of design and functionalities.
  5. Testing: conduct compatibility, speed and functionality tests.
  6. Launch: live site launch and monitoring.
The cost of building a website also depends on several factors, including the number of pages, desired features, complexity of design, etc. Main price ranges are:
  • Small websites: from 500 to 1 750 EUR
  • Medium websites: from 1750 to 5000 EUR
  • Large and complex websites: over 5000 EUR
In order to receive an accurate quote, it is necessary for us to conduct a consultation and analyze your requirements.
The website pricing process involves analyzing your requirements, discussing the desired features and design, and then providing a customised quote for the project. The pricing process includes:  
  1. Consultation: discussion of your needs and requirements.
  2. Project evaluation: analysis of the scope and complexity of the project.
  3. Make an offer: Create a detailed offer including all costs and terms.
  4. Approval: review and approval of the offer by the client.
A landing page design is made with a specific purpose – to convert visitors into potential customers or to encourage their participation in a certain action. Landing pages focus on one specific campaign or offer and aim to provide clear and focused information that guides users towards a decision. The main purposes of landing pages include:
  • Lead Generation: collecting contact information through registration forms.
  • Selling products or services: promotion of a specific product or service with clear calls to action (CTA).
  • Promotional campaigns: Supporting marketing campaigns such as giving away vouchers or entering competitions.
  • Inform: Provide information about new products, events or special offers.

How much does a landing page cost?

The cost of creating a landing page can vary greatly depending on the complexity of the design, the features required and the experience of the designer or agency. Typically, the price range is as follows:
  • Basic landing page: from 250 to 750 EUR This includes a simple design with basic elements and standard functionalities.
  • Medium complex landing page: from 750 to 1500 EUR Includes more sophisticated design, additional features and integrations.
  • Premium landing page: over 1500 EUR This includes custom design, complex integrations, animations and other special elements.

What is the difference between a landing page and a sales funnel?

The landing page and the sales funnel have different roles in marketing strategies, although they often work together.
  • Landing page: this is a single page created for the specific purpose of getting a visitor to take a particular action, such as registering or making a purchase. Landing pages are targeted and focused on one offer or campaign.
  • Sales funnel: this is a series of steps that take the potential customer through the various stages of the buying process – from initial introduction to the product to finalising the purchase. The funnel includes multiple interaction points, such as landing pages, follow-up emails, ads, etc.

What is the purpose of the landing page for your business?

The purpose of a landing page for businesses is to optimise the conversion process and maximise the return on investment (ROI) of marketing campaigns. This is achieved by:
  • Focus on a specific goal: Landing pages are designed to drive users to a specific action, minimising distraction.
  • Improving user experience: the design and content of the landing page are optimised for easy navigation and quick understanding of the offer.
  • Increase conversions: through clear and compelling calls to action (CTAs), landing pages encourage visitors to take desired actions.
  • Measuring success: landing pages make it easy to track campaign performance through analytics tools, which helps optimise and improve future strategies.
Landing pages are a powerful tool for increasing the effectiveness of marketing efforts and achieving specific business goals.

What is a website audit service?

A website audit service involves a detailed inspection and analysis of your website to identify and correct potential problems and improve its performance, security and user experience. Key audit aspects include:
  • Technical audit: check the code, structure, loading speed and compatibility with different browsers and devices.
  • SEO audit: search engine optimization analysis including keywords, meta tags, links and content.
  • User experience (UX) audit: evaluation of website navigation, design, usability and accessibility.
  • Security: vulnerability scanning, data protection and security measures.
  • Content: analysis of the quality and relevance of the content as well as its structure and format.

How much does the QA website audit service cost?

The cost of a website QA audit can vary depending on the scope and complexity of the project. Typically, the price range is as follows:
  • Basic QA audit: from 250 to 1000 EUR Includes basic technical and functional analysis.
  • Mid-level QA audit: from 1000 to 1500 EUR Includes detailed user experience, security and SEO analysis.
  • Premium QA audit: over 1500 EUR Covers a comprehensive audit of all aspects of the website with recommendations for optimisation and improvements.

What does QA mean?

QA stands for Quality Assurance. In the context of web design and development, the QA process involves systematic activities that ensure a website meets certain quality standards. The purpose of QA is to identify and resolve errors and inconsistencies before the website goes live. Key aspects of QA include:
  • Functional testing: making sure that all website features are working properly.
  • Compatibility testing: check compatibility with different browsers, devices and operating systems.
  • Load testing: evaluating website performance under high load.
  • Security: check for vulnerabilities and implement protection measures.
  • Usability testing: evaluating the user experience and identifying potential improvements.

How to follow the process of making a website?

The process of creating a website usually involves several key stages, with each step carefully tracked and documented:
  1. Planning and requirements gathering:
    • Determine website goals and target audience.
    • Collecting requirements and specifications from the customer.
    • Create a project plan and schedule.
  2. Design:
    • Website prototyping and mockup development.
    • Design approval by the client.
    • Creating visual design and graphics.
  3. Development:
    • Turning the design into a working website through coding.
    • Functionality and database integration.
    • Compatibility check and optimisation for different devices and browsers.
  4. Testing (QA):
    • Conduct functional, compatibility and load tests.
    • Correcting errors and inconsistencies.
    • Security and user experience verification.
  5. Launch:
    • Final inspection and client approval.
    • Posting to the live website.
    • Monitoring and maintenance to ensure smooth operation.
  6. Support and updates:
    • Regular website maintenance and updates.
    • Monitoring for problems and resolving them quickly.
    • Adapt and optimise the website according to changing needs and technologies.
The QA process is an integral part of the entire development cycle and helps ensure the high quality and functionality of the final product.
The process of fixing the price for website development involves analysing your requirements, discussing the desired features and design, and then providing an individual offer with the price for the project. There may be additional charges related to:
  • Hosting and Domain: annual fees for website maintenance online.
  • Support and updates: regular maintenance and updates of the website.
  • Additional features: adding new features or services not included in the original contract.
  • Software licenses: fees for using specific platforms or tools.
We hope these answers have helped you better understand the process and importance of web design to your business. If you have additional questions or need a custom offer, feel free to contact our team at IMG Creative by phone or email. You can also use the “Submit a task” button at the top of the site menu.

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